How to make a human touch in our messages even with AI
Published: 7/29/2025
These days, it is hard to find a post or blog that is not touched/written/paraphrased by AI. So, I decided to write a blog using a traditional writing style, typing word by word, letter by letter. We didn't imagine that one day, writing with a keyboard, not a pencil, would be considered "traditional"; it is ironic. One day, AI will be "traditional" too. Let's remember the Persian saying, "this too shall pass" )))
Why is this important?
Because, as sales professionals, we are in contact with our clients and the communications are mainly online. It is easy to find leads and reach out to prospects, but it is hard to sell because of the noise.
Let's put ourselves in our clients' shoes. You are not only who sends the message to your client, and your message is not the only notification your client receive. Daily basis, we get tons of notifications, messages, and emails. So it makes your job hard to grab your client's attention. You can find a lot of blogs, insights on how to get people's attention. I won't talk about it, I will talk about how our messages could be set apart from others.
Here are 5 top tips and tricks that I use which clients feel I am genuine and my message is personalized:
1. I choose my own greetings. I don't greet people as everybody do, especially AI does. I simply use "hey, hi," and name. Cut it short. As you make it more complicated, it makes people cringe. Especially, in LinkedIn, some sales people use automation tools and some LinkedIn users puts emoji in front of their name, so the tools can't recognize it and sends greetings with the emoji, so user understands that it is a bulk message.
2. I truly research my prospect. Not because of remembering what they do and for an ice-breaking message, just because I really want to know the person who I am talking to, their characteristics, their background, experience etc. Like I am going to go on a date, so I want to know them well. Otherwise, the information you know about your client sound like you recently review some info from their website or LinkedIn account, I mean it is easy to feel how comfortable you are with your insights about your client, the client feels it. Approach like you will meet a girl, you are stalking her, and you are truly interested in her. So when you have these original insights, you can easily craft a message, because you inspire, your braing connects dots, improvise easily.
3. I find 2-3 key data points that are hard to find or impossible to analyse by AI. These data points are the kind of info that even client shock when they hear or see it. I hate this kind of message: "I saw your company grow 10% last year". So what? Instead, I tell, "If you did this last year, your growth would be 15%, do you know that?" Wow!!! That sounds different. AI can't do it. This is what your creative brain can do.
4. I use generic words. You may have seen this word occasionally, "meticulously", this is a word AI uses too much. So I use my own words, with my own style. Even if you go through my blogs, you will see a pattern. This is my style and my client knows that. Ask yourself, is it happened to you that some of your friends send you a message, and when you read it, you thought that it sounded different because someone else messaged on behalf of your friend. This is how your client feels it. You may think my prospect doesn't know about me yet, but we are human and we have instincts. Based on your posts, profile pictures we build an image in our brain and approximately figure out how you may sound.
5. I don't overexplain. This is one of the main thing that makes it different from AI. We sales professionals have our own mastered market, we know what happens there, local language, styles etc. So when we refer to something we use the local langauge, I mean the localized version, we know the client will understand. However, for AI, there is no such kind of thing. Let me give you an example. For example, in Dubai, everybody knows that the summer season how hot it is, just simple saying "let's move physical meetings to the end of summer", everybody will understand. AI can't think this way, it doesn't know how it felt at boiling temperature )))
We don't know, but when we truly spend our time to craft our own personalized message, we sound authentic and different, and the client feels it. One time I remember, I sent a message to the client, they said "sorry, we're busy, we're moving our office", and I sent a message back "me and my sales team is ready to help you move your things, send me the location". What would AI say in this case?